In 2016, I was tasked with honing the brand voice for Encompass Digital Media, a global video solutions company. As the primary content writer, I wrote blog posts, white papers, and social content that positioned Encompass as an industry thought leader.
Industry White Papers
I faced the challenging task of writing Encompass' first-ever industry white paper. It was a complex topic that required intense research on an unfamiliar industry and interviews with C-level executives. The final product was promoted with LinkedIn and Google Adwords campaigns.
Blog Content
I ghostwrote executive-level blog content on Encompass' revamped website that helped further-establish the company as a leader in their space.
LinkedIn and Twitter Content
From managing an executive's Twitter account to developing content for the corporate LinkedIn page, I was involved in all things social for Encompass. This also included the strategic development and execution of sponsored LinkedIn campaigns.